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For every five links we acquire through active link building, we should be able to generate 1 link passively-through search traffic, for example. Passive link building is a significant aspect of link building and, for us, the ideal Active to Passive Link Building Ratio is 5:1. Instead, you should be aiming at creating assets that can acquire links on their own. If you spend $5,000 in just creating an asset that can’t acquire links passively, the cost of link building will be higher. content piece) is of acquiring links on its own. This is something that can’t be overlooked.Īnother aspect to consider here is that the cost of link building is affected by how capable the asset (e.g. A link placement can therefore be only the beginning of a relationship which will have multiple benefits for our client. In general though, we’re interested in many more things than just a link placement.Įspecially when it comes to SaaS companies, partnerships, synergies and co-marketing activities are very important. Thus, we’re more careful about how we handle those cases and in how we judge and qualify them. Moreover-and this is very important-guest posting isn’t as scalable, so the number of websites we’re reaching out to is more limited compared to other tactics such as broken link building.īesides the limited number in terms of prospects, we also acknowledge the extra effort needed to get a guest post published. While this is of course very important, we also like to “judge” and qualify opportunities based on other parameters, such as the ones we just mentioned.įor example, we recently acquired a link on behalf of one of our client’s from the following site.īecause guest posts usually require more time and effort on our part, we’re more selective when it comes to deciding what websites to reach out to. Quality link building doesn’t take into consideration only a link from a high authority domain with a relevant anchor text. If there are any synergies and co-marketing activities that could come up.How it will help us improve the website’s overall domain authority.How it affects the website’s overall visibility and organic traffic.What the link velocity is of the page we want to build a link on.How it will help us increase brand recognition for our clients.Whether the link will help us drive referral traffic to the website.In general, we acquire links that come from a domain with a Domain Authority of over 30-this excludes most spammy and low-quality links.īesides thinking about just acquiring the link, we also consider the additional benefits that come with it. PBNs, or Private Blogging Networks ), and try to acquire white hat links that come up as a result of genuine outreach and relationship-building.Īnother very critical aspect of how the cost of link building should be approached is the additional benefits you may gain from a link. Last but not least, when it comes to choosing the tactics you’re going to use, we always advise our clients and prospects to stay away from black-hat tactics (e.g. However, we acknowledge the fact that guest posting is not scalable and requires a lot of time for communications, content creation, editing and publishing, especially since large publications usually have many blog posts in the pipeline before they get your guest post published. In our experience, the best links are acquired through guest posting and content/brand promotion. Some tactics such as broken link building may not cost as much, but at the same time, their value is more likely to be lower. It is evident that if you want to build links for your site or for a particular web page on your site, you have to consider the tactics you’re going to use. We always connect link building with content creation and adding value to the other party-the person or organization we’re reaching out to and asking for the link, mention or guest post. Here comes the question: How can you pitch something to someone if you don’t believe in its value, or if you simply don’t have any value to demonstrate? For us, this is a quick answer.
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valuable infographics, in-depth guides, original studies and research). In our experience, high-quality backlinks come mostly from high-quality content (e.g. Good link building takes into consideration the vertical of the company, its in-house capabilities, competition and other factors in order to decide what tactics will be put into use. This means that guest posting (for example) may not be ideal in some cases and for some verticals, while content and brand promotion may be a better way to acquire new links. Although all of the above white hat tactics can be effective, we always have to consider which of those tactics fit into what case.